New Arrivals

for the apple of your eye!
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Oh, buoy!

New arrivals to wear now and later.
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come see us!

Mashpee, MA

Our new store is OPEN in Mashpee Commons!
visit us

Preppy Patriot

Perfectly prepped for the Fourth of July
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Preppy Patriot

Perfectly prepped for the Fourth of July

SHOP NOW

Sweet Swimwear

Make this summer the most memorable with the sweetest swimwear and beach accessories.

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The Magical Ways of Summer Days

Sunny styles, patriotic perfection, and more!

VIEW OUR CATALOG

Gratz Bay Country Club

Same loyalty program, new branding.

learn more

Our Signature Bow Swaddle®

Nothing is more important than
making a positive first impression. Our Bow Swaddle® is the perfect gift for any new arrival.

BOW SWADDLES®

Featured Collections

Preppy Patriot

Red, white, & blue would look super sweet on you!

A+ Cuteness

They'll look apple-solutely adorable counting their ABCs and 123s.

Pajamas

Night night, little one!

Swim Shop

New swimwear, towels, toys and more!

Resort Ready

Take the trip in our latest collection filled with bright colors & pretty prints.

Prepletic™

Let's go outside and play in our exclusive performance fabric.

Matchy-Matchy

Matching outfits make for the sweetest memories

Baby Boutique

Timeless layette, bonnets, and accessories

Shop by Print

Kindness Wins Windowpane

Portland Sealife Stripe

Ribbon Reminder

Simsbury Stripe

Apple of My Eye

Grand Cayman Gardens

Bay Side Boats

Bagley Bows

Mableton Mini Floral

Ecton Park Plaid

Buggy and Ball

Little Sport

Fairfax Flowers

North Sea Stars

Little Fishes

Wilmington Waters

Ladybug Line Up

Snug as a Bug

Doggy Paddle

S.S. Beaufort

On Pointe

Lavender and Lambs

Belle Meade Bow

#BeaufortBonnet